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Tourism

Tourism sector aims to make Sarawak as a leading destination for eco-tourism and business events in ASEAN Region
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Sarawak's Tourism Odyssey: Leading ASEAN by 2030

Tourism is a key sector in driving Sarawak’s visibility and branding around the world. By 2030, Sarawak aims to be a leading destination for eco-tourism and business events in ASEAN Region, driven by empowered communities to conserve heritage, culture and biodiversity and to promote investment and development in the tourism sector. More tourism products and assets will be developed, supported by increased connectivity and capacity building of local tourism players. Sarawak will promote Culture, Adventure, Nature, Food and Festivals and diversify Sarawak’s tourism focus into health tourism, sport tourism, agrotourism and education tourism. These initiatives are expected to increase the number of visitors by 7.5% per annum.

Key Outcomes

Higher GDP contribution- accounting for 11% by 2030

Increased arrivals - 7.5% annual growth rate in visitor arrivals with increased length of stay from 5.5 nights to 7.5 nights

Employment generation - 25% of total employment in the tourism & hospitality sector

Key Outcomes

01

Maintain at least 60% Renewable Energy (RE) Capacity Mix by 2030

01

600,000 tons Annual Reduction to CO2 emissions via electrification of mobility fleet in Sarawak

01

Achieve 15% income from foreign markets outside of Sarawak through RE sector

Strategy

Enhance travel to and within Sarawak

Develop Sarawak tourism products and assets by building upon its cultural, heritage and natural assets

Improve capacity and capability of human capital

Strategy

Public-private collaboration towards expanding Renewable Energy generation and promoting export

600,000 tons Annual Reduction to CO2 emissions via electrification of mobility fleet in Sarawak

Catalytic Initiatives

01

Increase accessibility and connectivity

02

Develop ecotourism attractions within Sarawak's rich natural environment

03

Develop events, festivals and business events unique to Sarawak

04

Develop signature museum and cultural products

05

Develop ecotourism attractions within Sarawak's rich natural environment

04​

Net Energy Metering (NEM)

05​

Promote Electric Vehicles (EV)

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